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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10303| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Moorthi, Y L R | - |
| dc.date.accessioned | 2019-11-02T06:06:12Z | - |
| dc.date.available | 2019-11-02T06:06:12Z | - |
| dc.date.issued | 1997 | - |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/2074/10303 | - |
| dc.description.abstract | The key to success in the Indian markets, especially in rural areas, lies in distribution. Sustained performance of multi-national corporations like Lever and ITC as well as that of Indian companies like Tata and Nirma lies in their distribution strength. The FMCG distribution practices of Coca Cola and Cadbury are outlined. | - |
| dc.subject | Consumer goods | - |
| dc.subject | Brand management | - |
| dc.title | FMCG distribution in India | - |
| dc.type | Journal Article | - |
| dc.pages | 29-36p. | - |
| dc.vol.no | Vol.9 | - |
| dc.issue.no | Iss.2-3 | - |
| dc.journal.name | IIMB Management Review | - |
| Appears in Collections: | 1990-1999 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Moorthi_IIMBMR_1997_Vol.9_Iss.2-3.pdf | 66.93 kB | Adobe PDF | View/Open Request a copy |
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