Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/10303| Title: | FMCG distribution in India | Authors: | Moorthi, Y L R | Keywords: | Consumer goods;Brand management | Issue Date: | 1997 | Abstract: | The key to success in the Indian markets, especially in rural areas, lies in distribution. Sustained performance of multi-national corporations like Lever and ITC as well as that of Indian companies like Tata and Nirma lies in their distribution strength. The FMCG distribution practices of Coca Cola and Cadbury are outlined. | URI: | http://repository.iimb.ac.in/handle/2074/10303 |
| Appears in Collections: | 1990-1999 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Moorthi_IIMBMR_1997_Vol.9_Iss.2-3.pdf | 66.93 kB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.