Constraints as opportunities

Abstract

Though India is avowedly a food giant, its food processing industry is still at a nascent stage. Lila Poonawalla, CMD of Tetra Pak India, a company that is in the forefront of packaging and promoting liquid food in the country, speaks about the challenges of marketing packaged liquid food - the immense possibilities, the constraints - ranging from a vacillating government policy to the conservatism of the Indian consumer - the need for constant innovation and Tetra Pak's firm belief in growing their business in tandem with their customers'.