Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/10617| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Saha, Abhik | |
| dc.date.accessioned | 2020-02-11T08:40:58Z | - |
| dc.date.available | 2020-02-11T08:40:58Z | - |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://repository.iimb.ac.in/handle/2074/10617 | - |
| dc.description.abstract | Till date the focus of Manza sales had been in the personal segment. The feedback of the customers had been great. With opening of Manza sales in commercial segment, the focus would be to get the attention of fleet operators catering premium customers and tourist operators and to sale Manza for tourist taxis. In the study the aim is to explore the potential to get into Premium cabs. | |
| dc.publisher | Indian Institute of Management Bangalore | |
| dc.relation.ispartofseries | PGP_SP_P12_101 | |
| dc.subject | Automobile industry | |
| dc.subject | Market share | |
| dc.title | Increase market share of manza in commercial segment in Bangalore; Tata Motors | |
| dc.type | Summer Project Report-PGP | |
| dc.pages | 16p. | |
| dc.identifier.accession | E37101 | |
| Appears in Collections: | 2012 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P12_101.pdf | 836.43 kB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.