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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10621| Title: | Entry strategy in cold chain; Mahindra & Mahindra Ltd. | Authors: | Santhaprakash, S | Keywords: | Agriculture;Cold chain industry;Market segmentation;Fruits and Vegetables | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P12_105 | Abstract: | The Objective was to recommend a sustainable business model in the Cold Chain Space which brings value to the Farming Community in India, in line with the Big Hairy Audacious Goal of Mahindra Group which is “Farm Tech Prosperity”. | URI: | http://repository.iimb.ac.in/handle/2074/10621 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P12_105.pdf | 728.97 kB | Adobe PDF | View/Open Request a copy |
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