Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10638
Title: Implementation of Backhaul with Walmart; Marico
Authors: Balachandran, Lakshmi 
Keywords: Supply chain management;Transportation management
Issue Date: 2012
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P12_012
Abstract: This project aims to deliver a backhaul model capable of servicing the Walmart B2C DC at Palwal through the Marico C&F at Rohtak. After the successful implementation at Palwal, this plan can then be rolled out at the other locations, namely, Zirakpur and Bangalore. The objective is to create cost savings for Marico and improve the service levels for both the stakeholders. The rationale of the project is two-fold: • There are supply chain inefficiencies and a lack of transparency in the current distribution system due to the involvement of different functional groups of two independent organizations. By implementing backhaul, some of these inefficiencies can be reduced leading to an improvement in cost savings. • The stock out problems that might exist in the Walmart DC can be eliminated.
URI: http://repository.iimb.ac.in/handle/2074/10638
Appears in Collections:2012

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