Digital media branding industry in India, the market scenario, the organization and recommendations for establishing a distribution channel for InRev Sys products/services catering to Social Media Marketing/Branding in India

Abstract

InRev Systems was officially established in January 2009. Since the inception of the company, InRev has been continuously working on social media platforms and data reporting with high-end analytics. One of the first in-house projects of InRev was F-Cube and Scoop. F-Cube was a concept that experimented with visualizing economic data and providing interactive data visualization and categorization. For this purpose, a lot of prior research was done regarding the avaibility of data and their structure. On the other hand, Scoop was totally a BI tool that incorporated the aspect of data visualization and manipulation. The tool even incorporated some of the interesting concept like doing variance analysis and automatic segmentation. Meanwhile, the experience from the data visualization and analytics gave us an opportunity to implement analytics in social media space. Social media was already generating millions of social data that could be harnessed. In social media, InRev was able to create the most loved social media application - Buzzom. Despite the peculiar choice of the name, Buzzom was able to gain a lot of traction in the social media. Buzzom was to its core the only twitter follower management system with intelligent suggestive system. After the popularity, InRev continuously added a lot of value driven features to its product which able to increase the user base. As a result, Buzzom was able to attract around 1 Million visitors per month which was incredible. Meanwhile, InRev was working on their vision to mine through the social data and bring hardcore analytics to it. For this purpose, InRev experimented with a medium sized app called premium Buzzom that one small step towards that vision. Due to the popularity of Buzzom, Premium service was able to catch high initial traction. The app was able to gain 700+ paid users. The application was launched on January 5th, 2010. On September 23rd, 2010 InRev launched the most anticipated social media management application named Simplify360. The product was initially launched at MidVenture Tech Event in the US. After that, it was officially launched on October 23rd, in India. Currently, Simplify360 is InRev's core product with a dedicated social media service wing.