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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10704| Title: | Market development of chain-link fencing and providing one stop shop fencing solution | Authors: | Goyal, Deepika | Keywords: | Market segmentation;Market development;Business models | Issue Date: | 2012 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P12_048 | Abstract: | Tata Steel Global Wires wanted to forward integrate into the fencing segment, wanted to downstream from wires to value added products and services. Increase visibility of brand upto end consumer, Improve per tonne premium | URI: | http://repository.iimb.ac.in/handle/2074/10704 |
| Appears in Collections: | 2012 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P12_048.pdf | 4.15 MB | Adobe PDF | View/Open Request a copy |
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