Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10730
Title: SOP: Product sourcing for Flipkart photo studio; Tax efficiency study of Flipkart supply chain
Authors: Nath, Arunangshu 
Keywords: Online marketing;Supply chain management;Operations management
Issue Date: 2012
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P12_072
Abstract: Flipkart Photo Studio (FPS) is an initiative which would act as a one stop solution for Imaging and Video requirements of Catalogue Building for products displayed on the Flipkart website. The purpose is to ensure every product displayed on the website has images and videos for a customer to have a near touch and feel experience before buying a product. The process for Flipkart Photo Studio would entail: • Sourcing of products from Warehouse/BD/External contacts like product supplier/showroom • Photo and Video shoot of the product • Image and Video processing to required standards • Uploading of Images and Videos on www.flipkart.com The advantages of the initiative are to ensure all Images and Videos are exact replica of the product and provide detailed view for consumer buying decision, image and video quality meet International Standards and reduce dependency of procurement of Images from suppliers or product manuals, online websites etc
URI: http://repository.iimb.ac.in/handle/2074/10730
Appears in Collections:2012

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