Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/10737
Title: Supply Chain Segmentation (CPG Industry); Wipro
Authors: Nutalapati, Shravani 
Keywords: Supply chain management;Supply chain segmentation
Issue Date: 2012
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_P12_079
Abstract: This is a report on Supply Chain Segmentation offering for CPG industry. It is an analytics-based offering which optimizes the demand side planning using product segmentation which in turn will result in reducing lost sales and a responsive inventory management for a firm in CPG. It is based on the product life cycle fundamentals, which recommends different planning mechanism based on the products’ physical, demand and operational characteristics.
URI: http://repository.iimb.ac.in/handle/2074/10737
Appears in Collections:2012

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