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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12492
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dc.contributor.authorMoorthi, Y L R
dc.date.accessioned2020-06-17T14:22:04Z-
dc.date.available2020-06-17T14:22:04Z-
dc.date.issued2008
dc.identifier.issn0970-3896
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12492-
dc.description.abstractAn interview with several head of corporations including Sanjay Anandaram of JumpStartUp, Vivek Marla of Oracle Solution Services, and Raghunath Thali of Global Eco System is presented. Anandaram stated that their company's criteria for assessing risk is subjective since his knowledge of market and trends are from experience. Venkaswamy said that their company sustains customer satisfaction through identifying their customer's needs.
dc.publisherIndian Institute of Management Bangalore
dc.subjectCorporate presidents
dc.subjectBusiness enterprises
dc.subjectMarketing
dc.subjectMarketing consulting Services
dc.subjectInformation technology
dc.titleCreative marketing for IT firms: Discussion
dc.typeDiscussion
dc.pages101-112p.
dc.vol.noVol.20-
dc.issue.noIss.1-
dc.journal.nameIIMB Management Review
Appears in Collections:2000-2009
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