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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12492| Title: | Creative marketing for IT firms: Discussion | Authors: | Moorthi, Y L R | Keywords: | Corporate presidents;Business enterprises;Marketing;Marketing consulting Services;Information technology | Issue Date: | 2008 | Publisher: | Indian Institute of Management Bangalore | Abstract: | An interview with several head of corporations including Sanjay Anandaram of JumpStartUp, Vivek Marla of Oracle Solution Services, and Raghunath Thali of Global Eco System is presented. Anandaram stated that their company's criteria for assessing risk is subjective since his knowledge of market and trends are from experience. Venkaswamy said that their company sustains customer satisfaction through identifying their customer's needs. | URI: | https://repository.iimb.ac.in/handle/2074/12492 | ISSN: | 0970-3896 |
| Appears in Collections: | 2000-2009 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Moorthi_IIMBMR_2008_Vol.20_Iss.1_I.pdf | 163.13 kB | Adobe PDF | View/Open Request a copy |
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