Value branding in emerging economies as a social dimension in the Indian context

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12642

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh	-
dc.contributor.author	Marinova, Svetla T	-
dc.contributor.editor	Marinov, Marin A	-
dc.date.accessioned	2020-06-23T15:08:37Z	-
dc.date.available	2020-06-23T15:08:37Z	-
dc.date.issued	2017	-
dc.identifier.isbn	9781784713164	-
dc.identifier.isbn	9781784713171	-
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12642	-
dc.description.abstract	Value branding in emerging economies as a social dimension in the Indian context S Ramesh Kumar and Svetla T Marinova INTRODUCTION The Indian marketing context offers a contrast of lifestyles. It is going through a unique globalization and mark....	-
dc.publisher	Edward Elgar Publishing	-
dc.subject	Marketing management	-
dc.subject	Branding	-
dc.subject	Emerging economies	-
dc.title	Value branding in emerging economies as a social dimension in the Indian context	-
dc.type	Book Chapter	-
dc.identifier.doi	10.4337/9781784713171.0001	-
dcterms.isPartOf	Research handbook of marketing in emerging economies	-
dc.pages	146-162p.	-
Appears in Collections:	2010-2019

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