Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/12642| Title: | Value branding in emerging economies as a social dimension in the Indian context | Authors: | Kumar, S Ramesh Marinova, Svetla T |
Keywords: | Marketing management;Branding;Emerging economies | Issue Date: | 2017 | Publisher: | Edward Elgar Publishing | Abstract: | Value branding in emerging economies as a social dimension in the Indian context S Ramesh Kumar and Svetla T Marinova INTRODUCTION The Indian marketing context offers a contrast of lifestyles. It is going through a unique globalization and mark.... | URI: | https://repository.iimb.ac.in/handle/2074/12642 | ISBN: | 9781784713164 9781784713171 |
DOI: | 10.4337/9781784713171.0001 |
| Appears in Collections: | 2010-2019 |
Show full item record
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.