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  4. 2010-2019
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12902
DC FieldValueLanguage
dc.contributor.authorKumar, S Ramesh-
dc.contributor.authorSwaminathan, S-
dc.date.accessioned2020-07-02T14:50:52Z-
dc.date.available2020-07-02T14:50:52Z-
dc.date.issued2010-09-25-
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/12902-
dc.descriptionThe Hindu Business Line, 25-09-2010-
dc.description.abstractMarketers have to appeal to a tricky customer segment — one that sees itself as youthful at heart, if not in body. The present day context is apt for targeting consumers who are chronologically older but would like to be psychologically younger in their thoughts and consumption styles. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/addressing-eternal-youthfulness/article1026889.ece-
dc.language.isoen_US-
dc.publisherTHG Publishing Pvt. Ltd.-
dc.subjectMarketing management-
dc.subjectMarket segments-
dc.titleAddressing eternal youthfulness-
dc.typeMagazine and Newspaper Article-
dc.identifier.urlhttps://www.thehindubusinessline.com/todays-paper/tp-brandline/addressing-eternal-youthfulness/article1026889.ece-
dc.journal.nameThe Hindu Business Line-
Appears in Collections:2010-2019
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