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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12902| Title: | Addressing eternal youthfulness | Authors: | Kumar, S Ramesh Swaminathan, S |
Keywords: | Marketing management;Market segments | Issue Date: | 25-Sep-2010 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Marketers have to appeal to a tricky customer segment — one that sees itself as youthful at heart, if not in body. The present day context is apt for targeting consumers who are chronologically older but would like to be psychologically younger in their thoughts and consumption styles. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/addressing-eternal-youthfulness/article1026889.ece | Description: | The Hindu Business Line, 25-09-2010 | URI: | https://repository.iimb.ac.in/handle/2074/12902 |
| Appears in Collections: | 2010-2019 |
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