Succeeding in India

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/13841

DC Field	Value	Language
dc.contributor.author	Messner, Wolfgang
dc.contributor.author	Shainesh, G
dc.contributor.author	Zalesky, Nikolas
dc.date.accessioned	2020-08-14T15:15:39Z	-
dc.date.available	2020-08-14T15:15:39Z	-
dc.date.issued	2017
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/13841	-
dc.description.abstract	India is a highly complex, competitive, and at the same time immensely attractive market. But there is a substantial difference between products that sell in the developed world and products that will excite customers in India. Based on actual experiences of Indian and foreign businesses on the subcontinent, we have identified five commandments that, when followed, differentiate successful firms from failed initiatives.
dc.language.iso	en_US
dc.publisher	Business Expert Press
dc.subject	Bottom-of-Pyramid marketing
dc.subject	Business model adaptation
dc.subject	Case studies
dc.subject	Emerging markets India
dc.subject	Value for money
dc.title	Succeeding in India
dc.type	Magazine and Newspaper Article
dc.identifier.url	http://www.wolfgangmessner.com/dolo/Messner_Shainesh_Zalesky_2017_Succeeding-in-India_BEP.pdf
dc.pages	22p.
dc.journal.name	Business Expert Insights
Appears in Collections:	2010-2019

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Shainesh_BEP_2017.pdf	1.45 MB	Adobe PDF	View/Open

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