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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13841| Title: | Succeeding in India | Authors: | Messner, Wolfgang Shainesh, G Zalesky, Nikolas |
Keywords: | Bottom-of-Pyramid marketing;Business model adaptation;Case studies;Emerging markets India;Value for money | Issue Date: | 2017 | Publisher: | Business Expert Press | Abstract: | India is a highly complex, competitive, and at the same time immensely attractive market. But there is a substantial difference between products that sell in the developed world and products that will excite customers in India. Based on actual experiences of Indian and foreign businesses on the subcontinent, we have identified five commandments that, when followed, differentiate successful firms from failed initiatives. | URI: | https://repository.iimb.ac.in/handle/2074/13841 |
| Appears in Collections: | 2010-2019 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Shainesh_BEP_2017.pdf | 1.45 MB | Adobe PDF | View/Open |
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