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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/13982| Title: | Key drivers of impulse purchasing online: An exploration in an emerging market | Authors: | Raj, Praveen Meyappan, Vignesh Mulky, Avinash G |
Keywords: | Marketing management;Emerging market | Issue Date: | 2018 | Conference: | Proceedings of 2018 Atlantic Marketing Association Conference, September 26-29, 2018 New Orleans, LA, USA | URI: | https://repository.iimb.ac.in/handle/2074/13982 |
| Appears in Collections: | 2010-2019 P |
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