Does customer-stranger interaction vary as a function of age in the retail context?

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/14819

DC Field	Value	Language
dc.contributor.author	Thomas,Tabitha
dc.contributor.author	Robertson, Kirsten
dc.contributor.author	Thyne, Maree
dc.contributor.author	Lyndem, Preeti Krishnan
dc.date.accessioned	2020-09-10T15:22:48Z	-
dc.date.available	2020-09-10T15:22:48Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/14819	-
dc.description.abstract	In the present research, we examine how customer-stranger interactions vary as a function of age in the offline retail context. Across three studies, we find that compared to younger customers, older customers engage more in stranger interactions and turn to strangers for advice and reassurance, ultimately treating strangers as a shopping companion.
dc.subject	Consumer behaviour
dc.subject	Customer stranger
dc.title	Does customer-stranger interaction vary as a function of age in the retail context?
dc.type	Presentation
dc.relation.conference	Society for Consumer Psychology 2016 Conference, 25th February, 2016, St. Petersburg, FL
Appears in Collections:	2010-2019 P

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