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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15067| Title: | A Simultaneous model of consumption time, money, and churn with online gaming users | Authors: | Ghosh, Pulak | Keywords: | Business management;Online gaming;Decision making | Issue Date: | 2014 | Conference: | 18th September, 2014, Department of Marketing, INSEAD | URI: | https://repository.iimb.ac.in/handle/2074/15067 |
| Appears in Collections: | 2010-2019 P |
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