Indentification of marketing potential by studying CMIE consumer pyramid data; Philips Electronics India Limited

Abstract

The internship programme was held at the Philips Electronics India headquarters in Gurgaon. I interned in the CMO sector that overarches lighting, consumer lifestyle and healthcare sectors. I reported to the Chief Marketing Intelligence Officer for India. The project involved working on CMIE Consumer Pyramid data and complementing it with media data from Carat Media Services India Pvt. Ltd to identify and quantify the market .. potential for all the consumer lifestyle products of the company and also understanding the key characteristics of consumers constituting the identified potential.