Strategy to exponentially grow and penetrate the market with TE in interiors with rapid conversion and upgradation from distemper ace in exteriors paint penetration in the economy segment of exterior painting using the well created vehicles of colourworld; Asian Paints Ltd.

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16733

DC Field	Value	Language
dc.contributor.author	Mohanthy, Satprem
dc.date.accessioned	2021-01-24T11:52:03Z	-
dc.date.available	2021-01-24T11:52:03Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/16733	-
dc.description.abstract	Discovering critical factors prevailing in the market regarding paint purchase for customers (home owners and builders separately) and contractors • Strategy and action plan for upgrading customers from distempers to Tractor emulsion • Growth strategy and action plan for Ace in exteriors
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P10_089
dc.subject	Marketing management
dc.subject	Paint industry
dc.subject	Sales management
dc.title	Strategy to exponentially grow and penetrate the market with TE in interiors with rapid conversion and upgradation from distemper ace in exteriors paint penetration in the economy segment of exterior painting using the well created vehicles of colourworld; Asian Paints Ltd.
dc.type	Summer Project Report-PGP
dc.pages	16p.
dc.identifier.accession	E35009
Appears in Collections:	2010

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