Strategy to exponentially grow and penetrate the market with TE in interiors with rapid conversion and upgradation from distemper ace in exteriors paint penetration in the economy segment of exterior painting using the well created vehicles of colourworld; Asian Paints Ltd.

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Title:	Strategy to exponentially grow and penetrate the market with TE in interiors with rapid conversion and upgradation from distemper ace in exteriors paint penetration in the economy segment of exterior painting using the well created vehicles of colourworld; Asian Paints Ltd.
Authors:	Mohanthy, Satprem
Keywords:	Marketing management;Paint industry;Sales management
Issue Date:	2010
Publisher:	Indian Institute of Management Bangalore
Series/Report no.:	PGP_SP_P10_089
Abstract:	Discovering critical factors prevailing in the market regarding paint purchase for customers (home owners and builders separately) and contractors • Strategy and action plan for upgrading customers from distempers to Tractor emulsion • Growth strategy and action plan for Ace in exteriors
URI:	https://repository.iimb.ac.in/handle/2074/16733
Appears in Collections:	2010

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