Media target group definition and identification of media consumption patterns for CLF, AVM and KA categories; Philips Electronics India Limited

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/16834

DC Field	Value	Language
dc.contributor.author	Sahu, Monalisa
dc.date.accessioned	2021-01-30T11:44:30Z	-
dc.date.available	2021-01-30T11:44:30Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/16834	-
dc.description.abstract	During my internship at Philips Electronics India, I was assigned an independent project for the media target group definition and finding the media consumption patterns for CFL, A VM and KA product categories of Philips. For this purpose I had used databases such as TGI and IRS.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_P10_142
dc.subject	Media industry
dc.subject	Media consumption
dc.subject	Electronics industry
dc.title	Media target group definition and identification of media consumption patterns for CLF, AVM and KA categories; Philips Electronics India Limited
dc.type	Summer Project Report-PGP
dc.pages	8p.
dc.identifier.accession	E35062
Appears in Collections:	2010

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