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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/16834| Title: | Media target group definition and identification of media consumption patterns for CLF, AVM and KA categories; Philips Electronics India Limited | Authors: | Sahu, Monalisa | Keywords: | Media industry;Media consumption;Electronics industry | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P10_142 | Abstract: | During my internship at Philips Electronics India, I was assigned an independent project for the media target group definition and finding the media consumption patterns for CFL, A VM and KA product categories of Philips. For this purpose I had used databases such as TGI and IRS. | URI: | https://repository.iimb.ac.in/handle/2074/16834 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P10_142.pdf | 689.21 kB | Adobe PDF | View/Open Request a copy |
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