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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/16858| Title: | Indian franchisee: An outlook; Franchise India | Authors: | Verma, Suman | Keywords: | Franchising;Market research | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_P10_200 | Abstract: | I joined FIHL on 1st of April 2010. On the first day there was an orientation session for the first half after which I was briefed of the project under which I was supposed to do the market research to find out the attributes and qualities of ideal Indian franchisees for various sectors of the Industry where franchising was prevailing. In undertaking this task I had to perform the following steps: | URI: | https://repository.iimb.ac.in/handle/2074/16858 |
| Appears in Collections: | 2010 |
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| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P10_200.pdf | 777.03 kB | Adobe PDF | View/Open Request a copy |
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