Market potential for apple macintosh as an educational bundle; Wipro Infotech Ltd., Bangalore

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17074

DC Field	Value	Language
dc.contributor.author	Kumari, T Aruna
dc.date.accessioned	2021-02-19T12:06:06Z	-
dc.date.available	2021-02-19T12:06:06Z	-
dc.date.issued	1994
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/17074	-
dc.description.abstract	Apple computers have been used as educational tools in the U.S both in schools and in home computer segment. The aim of this project has been to find the market potential for apple computers as an educational bundle in India both in schools and in the home segment. The objective is to get an idea of the market size and develop a strategy for entering the market.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_SP_N4_003
dc.subject	Marketing management
dc.subject	Market potential
dc.subject	Software industry
dc.subject	Computer manaufacturing
dc.title	Market potential for apple macintosh as an educational bundle; Wipro Infotech Ltd., Bangalore
dc.type	Summer Project Report-PGP
dc.pages	29p.
dc.identifier.accession	E6794
dc.identifier.accession	E6795
Appears in Collections:	1990-1995

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