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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17074| Title: | Market potential for apple macintosh as an educational bundle; Wipro Infotech Ltd., Bangalore | Authors: | Kumari, T Aruna | Keywords: | Marketing management;Market potential;Software industry;Computer manaufacturing | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_003 | Abstract: | Apple computers have been used as educational tools in the U.S both in schools and in home computer segment. The aim of this project has been to find the market potential for apple computers as an educational bundle in India both in schools and in the home segment. The objective is to get an idea of the market size and develop a strategy for entering the market. | URI: | https://repository.iimb.ac.in/handle/2074/17074 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_003.pdf | 576.67 kB | Adobe PDF | View/Open Request a copy |
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