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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17083| Title: | Fountain Pepsi evaluation of existing accounts and consumer attitudes, Pepsi Foods Ltd, Bangalore | Authors: | Dhingra, Vani | Keywords: | Food industry;Food and beverage industry;Market survey;Consumer attitude;Consumer behaviour;Accounts | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_038 | Abstract: | The main objectives of this study were to evaluate the PMX accounts in Bangalore and also to analyze consumer usage and attitude. For this purpose, six dealers were interviewed initially and then the final questionnaire was administered to all the dealers in Bangalore. To study the consumer usage and an attitude, a final questionnaire (based on the responses to the ten pilot questionnaires was administered to ninety-one consumers. | URI: | https://repository.iimb.ac.in/handle/2074/17083 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_038.pdf | 889.77 kB | Adobe PDF | View/Open Request a copy |
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