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  5. 1990-1995
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17152
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dc.contributor.authorKapoor, Rahul Satpal
dc.date.accessioned2021-02-24T14:04:00Z-
dc.date.available2021-02-24T14:04:00Z-
dc.date.issued1994
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17152-
dc.description.abstractThis study was conducted in order to gain an understanding of the market and consumer behaviour in order to decide upon a marketing strategy for the launch of Black & Decker Bajaj portable electric drills and grinders in India.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N4_109
dc.subjectElectric power tools
dc.subjectMarketing strategy
dc.titleMarketing strategy for the launch of black and decker Bajaj portable electric power tools; LINTAS (India), Bombay
dc.typeSummer Project Report-PGP
dc.pages69p.
dc.identifier.accessionE6999
Appears in Collections:1990-1995
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