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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17152| Title: | Marketing strategy for the launch of black and decker Bajaj portable electric power tools; LINTAS (India), Bombay | Authors: | Kapoor, Rahul Satpal | Keywords: | Electric power tools;Marketing strategy | Issue Date: | 1994 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N4_109 | Abstract: | This study was conducted in order to gain an understanding of the market and consumer behaviour in order to decide upon a marketing strategy for the launch of Black & Decker Bajaj portable electric drills and grinders in India. | URI: | https://repository.iimb.ac.in/handle/2074/17152 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N4_109.pdf | 1.1 MB | Adobe PDF | View/Open Request a copy |
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