Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17193
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dc.contributor.authorParthasarathy, Prakash
dc.date.accessioned2021-02-25T13:24:34Z-
dc.date.available2021-02-25T13:24:34Z-
dc.date.issued1994
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/17193-
dc.description.abstractA.F, Ferguson & Co, is a lending Management Consultancy firm offering a wide range of consultancy services in Marketing, Feasibility Studies, Finance, Evaluation, Corporate Strategy, HRD, Recruitment, Compensation Survey, HIS, Information Technology, Operations, Environment etc. During the course of the Summer Assignment at A.F. Ferguson, Bangalore, four separate projects were undertaken. The report is presented in four separate sections, each section describing the problem background, methodology adopted, findings and analysis pertaining to that particular project.
dc.publisherIndian Institute of Management Bangalore
dc.relation.ispartofseriesPGP_SP_N4_149
dc.subjectLending Management Consultancy
dc.subjectMarketing management
dc.subjectLending services
dc.titleInteresting and beneficial experience; A.F. Ferguson & Co.
dc.typeSummer Project Report-PGP
dc.pages59p.
dc.identifier.accessionE7070
Appears in Collections:1990-1995
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