Study of sales and distribution network for H&R Johnson (India)

Abstract

An appraisal of existing sales and distribution network was done . The sources of information being sales personnel, dealers, architects, builders, individual users, and competitors. Sample Size for architects, builders, and individuals users who are currently building their houses was 10 each. For dealers, the sample size was 16. All the samples were taken from Delhi. In-depth interview mode of fact and opinion-finding was used.