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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/17449
Title: New products; Wipro lighting
Authors: Batra, Kamal 
Keywords: Lighting systems;Retail market
Issue Date: 1995
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N5_070
Abstract: In order to know the best suitable lighting systems for introduction by the company a survey of over 500 EOs wag carried out. The study was carried out to know the sales of 2 Ft FTLs and Patties, Reflectors (75, 100 and 150 W), and SL lamps. The sales of 2 Ft tubes was pegged on as a %age of 4 Ft and Reflectors as a % of GLS and their demands estimated. The expected sales for the company was based on the company’s present market share and the opinion of the retailers. This was cross-checked with the estimates of various ASMs and Rs for being realistic.
URI: https://repository.iimb.ac.in/handle/2074/17449
Appears in Collections:1990-1995

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