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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18012| Title: | Opportunities for DTH players in a changing market: Impact of digitization on the TV industry in India, and exploring new opportunities for DTH players in the wake of the change | Authors: | Agarwal, Ritesh Shukla, Shuchi |
Keywords: | Media industry;TV industry;DTH market;Telecommunication;DTH strategies | Issue Date: | 2013 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P13_149 | Abstract: | Telecom regulator (TRAI) has mandated compulsory digitisation of cable TV transmission across the country, and the transition for the whole of India is planned to be completed by December 2014 (transition already completed for many Tier I and Tier II cities). It is in this context that this study is being carried out with the objective of identifying new opportunities that have emerged for DTH (Direct to Home) players and recommend strategies to tap the same. | URI: | https://repository.iimb.ac.in/handle/2074/18012 |
| Appears in Collections: | 2013 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P13_149_E38846_MKT.pdf | 994.68 kB | Adobe PDF | View/Open Request a copy |
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