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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18021| Title: | Strategy for rural distribution; Hindustan Lever Ltd. | Authors: | Seshadri, Deepa | Keywords: | Rural market;Saturation coverage;Rural distribution system | Issue Date: | 1993 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_SP_N3_021 | Abstract: | Besides Indirect Coverage (I DC), the rural thrust has been spear-head ed by Small Town Promotion Pac k ag e (STPP) and Operation Harvest. However, these three operations enable us to reach only a small percentage of the rural market. How do we increase our coverage either through IDC, STPP, OH or any other operation to provide saturation coverage to all rural markets on all weather motorable roads? | URI: | https://repository.iimb.ac.in/handle/2074/18021 |
| Appears in Collections: | 1990-1995 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_N3_021.pdf | 4.71 MB | Adobe PDF | View/Open Request a copy |
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