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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18036
Title: Critical success factors for seed business and strategy for Harrisons Malayalam Limited; RPG Enterprises
Authors: Rajanandam 
Keywords: Business strategy;Marketing maangement;Production management
Issue Date: 1993
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_SP_N3_067
Abstract: OBJECTIVES: 1) To identify factors considered by companies entering the seed business. 2) To chalk out a strategy for HML. METHODOLOGY: A questionnaire was formed and was administered to a convenience sample consisting of officials or seed companies, dealers/distributors and farmers. The survey was carried out in Hyderabad, Jalna, Pune, Aurangabad and Bangalore.
URI: https://repository.iimb.ac.in/handle/2074/18036
Appears in Collections:1990-1995

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