Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/18072
Title: | Ships fast strategy for EMEA and APJ | Authors: | Puri, Ishaan Goswami, Piyush |
Keywords: | Supply chains;Sales channels;IT industry;Personal computer;PC | Issue Date: | 2013 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P13_178 | Abstract: | Moving away from configurability In 2007 DELL, once vaunted for its Configure-to- Order (CTO) business model in the personal computer (PC) industry and the supply chain that supported this model, began a transition towards offering lesser configurability to its customers. Once the transition is completed as planned by 2016-17, 80% of DELL’s unit sales would come from a small number of popular, fixed PC configurations offered through a Build-to-Stock (BTS) model. The company plans to ship these units through a Ships Fast channel which guarantees a shipment by DELL within 24-hours of order receipt. Towards multiple supply chains The move by DELL was accompanied by a shift from a single CTO supply chain to multiple supply chains aimed at different customer segments. These supply chains are briefly described in the figure1 below. | URI: | https://repository.iimb.ac.in/handle/2074/18072 |
Appears in Collections: | 2013 |
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PGP_CCS_P13_178_E38875_POM.pdf | 1.42 MB | Adobe PDF | View/Open Request a copy |
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