Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18208
Title: Development of Indo-French malting barley agro-project
Authors: Grace, Sylvia 
Gahane, Mahesh 
Keywords: Malting barley project;Global malt business;Beer manufacturers;Barley farming
Issue Date: 2011
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P11_074
Abstract: Our malting barley project aims to ready India for the global malt business and also drive social development of the barley farming communities. The agro-project will achieve this by harnessing the expertise in barley cultivation that International beer manufacturers have and by backward integration in the value chain. This backward integration will help the International beer manufacturer source high-quality barley from the Indian farmers and in return contribute to social development of the barley farming communities in India.
URI: https://repository.iimb.ac.in/handle/2074/18208
Appears in Collections:2011

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