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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/18247| Title: | Growth marketing strategies of fast food retailing in Indian retail space | Authors: | Sharma, Prachi Sharma, Bandana |
Keywords: | Food industry;Fast food market;Fast food retailing;Retail market | Issue Date: | 2011 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P11_114 | Abstract: | Retail sector basically deals with all B2C (Business to consumer) transactions; direct selling to consumers is termed as retail. We all visit retail stores in our day to day lives to buy clothes, electronics, edibles and other household materials. i Westside, Shopper's stop, lifestyle, More, Reliance Mart are few of the retail chains in our suburbs in Bangalore which caters the consumers basic needs at certain occasions. Retail can be in many sectors food& grocery retail, Apparel Retail, Gems & Jeweler retail, Pharmaceutical retail, Music retail, Book retail, consumer durable retail etc. | URI: | https://repository.iimb.ac.in/handle/2074/18247 |
| Appears in Collections: | 2011 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P11_114_E36564_MKT.pdf | 2.34 MB | Adobe PDF | View/Open Request a copy |
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