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  4. CCS
  5. 2012
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/18886
Title: Analysis of retail purchase decisions
Authors: Prakash, Nithin 
Basheer, Noufal Mohamed 
Keywords: Retail purchase;Discount on sales
Issue Date: 2012
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P12_009
Abstract: Objectives of the study: 1) Understand the influence of discount on purchase of snacks by customers and the effectiveness of discount in driving sales. 2) Understand the influence of its and other brands’ discount programs on the sales of Reliance Select snacks. 3) Identify strategies that can be adopted by Reliance Select to capture market share from competing brands.
URI: https://repository.iimb.ac.in/handle/2074/18886
Appears in Collections:2012

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