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  5. 2012
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/19014
Title: Marketing strategies to combat food inflation
Authors: Gopalakrishnan, Purnima 
Arava, Ravi Teja 
Keywords: Marketing strategies;inflation;Food inflation
Issue Date: 2012
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P12_150
Abstract: Inflation refers to a sustained increase in the general price level, often measured by an index of consumer prices. The rate of inflation is the percentage change in the price level in a given period.1) The measurement of inflation is quite debatable and has been found quite challenging all over the world,2) . Inflation measurement is of significance due to the manner in which it would influence policy decisions.
URI: https://repository.iimb.ac.in/handle/2074/19014
Appears in Collections:2012

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