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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/19360| Title: | Market research project with Havenow | Authors: | Halder, Arpita Anvesh, M Shefali |
Keywords: | Market research;Market penetration | Issue Date: | 2018 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P18_137 | Abstract: | For the market research, we have first started with the secondary research and from the insights we got from the secondary research, we have done our primary research. We have floated a survey and used the responses to do a quantitative analysis. We have also conducted depth interviews to obtain insights for the research. | URI: | https://repository.iimb.ac.in/handle/2074/19360 |
| Appears in Collections: | 2018 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P18_137.pdf | 1.19 MB | Adobe PDF | View/Open Request a copy |
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