1. IIMB-
  2. Students Scholar Bank
  3. PGP
  4. CCS
  5. 2015
Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20254
Title: Teaching note and data analysis for YLG salons
Authors: Vidwans, Sumedh Vishwas 
Vidhyadhar, S 
Keywords: Personal care industry;Salons;Salon industry;Beauty care;Beauty parlour;Bundling
Issue Date: 2015
Publisher: Indian Institute of Management Bangalore
Series/Report no.: PGP_CCS_P15_174
Abstract: Back in 2009, YLG offered its customers a bundled service program, where consumers can avail many of services unlimited throughout the year. The primary motive was to enhance repeatability by creating customer lock-ins. This offer was launched in three categories Smart Pack, Gold Club and Platinum Club.
URI: https://repository.iimb.ac.in/handle/2074/20254
Appears in Collections:2015

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