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Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 306
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2010Influence of celebrity endorsements in emotional Marketing an Indian perspective-Bairagi, Anik ; Barman, Chhandak 74p.
2010In-Game Marketing-Verma, Ashish ; Gaikwad, Sagar 66p.
2010Branded Apparel penetration beyond metros analyzing consumer preferences & devising Marketing strategy-Behera, Chandan Kumar ; Mohanty, Satprem 81p.
2010Contemporary study of Commonwealth games – analysis of Marketing strategy-Jain, Bhawna ; Rungta, Chandan 104p.
2010Marketing strategy for Toyota Prius in India-Singh, Akanksha ; Tandon, Charvi 64p.
2010Analysis of credence good market in India-Kuanar, Puspakant ; Vijesh, K 112p.
2010Marketing of movies and effectiveness of Social Media-Rudraksha, R Wadekar ; Saha, Sandeep 62p.
2010Development of a Business plan: World Cinema house-Jagadeesh, R ; Prabhakar, P J 51p.
2010Multidimensional Pricing-Singh, Kulpreet ; Agarwal, Neeraj 41p.
2010Power of brand in retailing-Mittal, Vishnu ; Meena, Munesh Kumar 45p.
2010Study of private label apparel in Indian retail-Kulkarni, Aditya P ; Vishwakarma, Anuj 47p.
2010Marketing luxury fashion in india-Hrahsel, Malsawmi ; Mondal, Suman 52p.
2010To sponsor or not: A case for IPL-Srirathivarman, T ; Prasanna, A 48p.
2010Branding of commodities in Indian markets: Focus on rice and wheat flour industry-Priyadharsini, B ; Raut, Priyanka Damodar 52p.
2010Competitive blind spots: Implications of inter-firm misperceptions for strategic decisions; A case study of the Oberoi hotels-Singh, Akanksha ; Choudhary, Arvind Kumar 51p.
2010Communication channels in rural marketing: A comparative study of brands-Bhatia, Ajay ; Sangma, Mischelle N 57p.
2010The high end fashion industry: The Indian context-Verma, Ashish ; Gaikwad, Sagar 50p.
2010Exploring consumer retail shopping experience-Manjunath, Shreya ; Ray, Ketan 82p.
2010Next generation marketing: Challenges and issues-Urele, Manish Kumar ; Verma, Suman 71p.
2010Effective rebranding strategies for Indian brands in changing global scenario-Krunal, A Patel ; Ramana, S Sri Venkata 54p.
Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 306