Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 306
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2010 | Influence of celebrity endorsements in emotional Marketing an Indian perspective | - | Bairagi, Anik ; Barman, Chhandak | | | | 74p. |
2010 | In-Game Marketing | - | Verma, Ashish ; Gaikwad, Sagar | | | | 66p. |
2010 | Branded Apparel penetration beyond metros analyzing consumer preferences & devising Marketing strategy | - | Behera, Chandan Kumar ; Mohanty, Satprem | | | | 81p. |
2010 | Contemporary study of Commonwealth games – analysis of Marketing strategy | - | Jain, Bhawna ; Rungta, Chandan | | | | 104p. |
2010 | Marketing strategy for Toyota Prius in India | - | Singh, Akanksha ; Tandon, Charvi | | | | 64p. |
2010 | Analysis of credence good market in India | - | Kuanar, Puspakant ; Vijesh, K | | | | 112p. |
2010 | Marketing of movies and effectiveness of Social Media | - | Rudraksha, R Wadekar ; Saha, Sandeep | | | | 62p. |
2010 | Development of a Business plan: World
Cinema house | - | Jagadeesh, R ; Prabhakar, P J | | | | 51p. |
2010 | Multidimensional Pricing | - | Singh, Kulpreet ; Agarwal, Neeraj | | | | 41p. |
2010 | Power of brand in retailing | - | Mittal, Vishnu ; Meena, Munesh Kumar | | | | 45p. |
2010 | Study of private label apparel in Indian retail | - | Kulkarni, Aditya P ; Vishwakarma, Anuj | | | | 47p. |
2010 | Marketing luxury fashion in india | - | Hrahsel, Malsawmi ; Mondal, Suman | | | | 52p. |
2010 | To sponsor or not: A case for IPL | - | Srirathivarman, T ; Prasanna, A | | | | 48p. |
2010 | Branding of commodities in Indian markets: Focus on rice and wheat flour industry | - | Priyadharsini, B ; Raut, Priyanka Damodar | | | | 52p. |
2010 | Competitive blind spots: Implications of inter-firm misperceptions for strategic decisions; A case study of the Oberoi hotels | - | Singh, Akanksha ; Choudhary, Arvind Kumar | | | | 51p. |
2010 | Communication channels in rural marketing: A comparative study of brands | - | Bhatia, Ajay ; Sangma, Mischelle N | | | | 57p. |
2010 | The high end fashion industry: The Indian context | - | Verma, Ashish ; Gaikwad, Sagar | | | | 50p. |
2010 | Exploring consumer retail shopping experience | - | Manjunath, Shreya ; Ray, Ketan | | | | 82p. |
2010 | Next generation marketing: Challenges and issues | - | Urele, Manish Kumar ; Verma, Suman | | | | 71p. |
2010 | Effective rebranding strategies for Indian brands in changing global scenario | - | Krunal, A Patel ; Ramana, S Sri Venkata | | | | 54p. |
Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 306