Study of online grocery market in India with focus on customer acquisition, customer retention and increase in share of wallet

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/20601

DC Field	Value	Language
dc.contributor.advisor	Mulky, Avinash G
dc.contributor.author	Gupta, Aditya Kumar
dc.contributor.author	Moon, Asawari Milind
dc.date.accessioned	2021-11-15T10:52:25Z	-
dc.date.available	2021-11-15T10:52:25Z	-
dc.date.issued	2016
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/20601	-
dc.description.abstract	Grocery business is a tough segment to crack online. Even in US- Webvan, Homegrocer and Publixdirect have reached the state of bankruptcy. India is sixth largest grocery market in the world with $360 billion and is expected to touch $1 trillion by 20201. But the market is majorly dominated by the unorganized sector with over 12 million Mom and Pop stores. The online sales is also expected to reach 2% of the overall grocery market by 2020. Growing younger population, internet usage, increase in disposable income along with easy online payment systems has made this niche segment attractive.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P16_037
dc.subject	Grocery Market
dc.subject	FMCG
dc.subject	Customer retention
dc.subject	India
dc.subject	Customer acquisition
dc.title	Study of online grocery market in India with focus on customer acquisition, customer retention and increase in share of wallet
dc.type	CCS Project Report-PGP
dc.pages	35p.
Appears in Collections:	2016

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