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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20601| Title: | Study of online grocery market in India with focus on customer acquisition, customer retention and increase in share of wallet | Authors: | Gupta, Aditya Kumar Moon, Asawari Milind |
Keywords: | Grocery Market;FMCG;Customer retention;India;Customer acquisition | Issue Date: | 2016 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P16_037 | Abstract: | Grocery business is a tough segment to crack online. Even in US- Webvan, Homegrocer and Publixdirect have reached the state of bankruptcy. India is sixth largest grocery market in the world with $360 billion and is expected to touch $1 trillion by 20201. But the market is majorly dominated by the unorganized sector with over 12 million Mom and Pop stores. The online sales is also expected to reach 2% of the overall grocery market by 2020. Growing younger population, internet usage, increase in disposable income along with easy online payment systems has made this niche segment attractive. | URI: | https://repository.iimb.ac.in/handle/2074/20601 |
| Appears in Collections: | 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P16_037.pdf | 1.64 MB | Adobe PDF | View/Open Request a copy |
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