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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20640| Title: | Monetization of art forms: On-demand video content | Authors: | Prasad, Gaurav Pratap, Shivendra |
Keywords: | Monetization;Media industry;Digital media industry;Advertising;Ecosystem | Issue Date: | 2016 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P16_075 | Abstract: | Monetization of art forms has always been a problem for artists. The content for which the consumer wants to pay may be different from what artist wants to offer. There is always a mismatch between supply and demand. Also, it is difficult to account for the cost of any art form. The economic value for each art form varies across individual customers, hence having one price for all is not possible. Then, how do creators of art earn money? | URI: | https://repository.iimb.ac.in/handle/2074/20640 |
| Appears in Collections: | 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P16_075.pdf | 1.25 MB | Adobe PDF | View/Open Request a copy |
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