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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20684| Title: | The story of selling a handloom saree | Authors: | Mehra, Krishma Gupta, Nafeesa |
Keywords: | Textile industry;Saree;Handloom industry;Powerloom;Silk industry;Apparel industry | Issue Date: | 2016 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P16_120 | Abstract: | We through our research aim to understand the retail process of a handloom saree. How does the shopkeeper/salesperson gauge customer interest and preferences and match it to the saree collection in his store? More importantly, how does he know what kind of sarees to stock basis the color and pattern and the price points? And then how is this information transferred to the supplier and ultimately to the weaver? | URI: | https://repository.iimb.ac.in/handle/2074/20684 |
| Appears in Collections: | 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P16_120.pdf | 1.01 MB | Adobe PDF | View/Open Request a copy |
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